Series · Writing

Course Marketing: Companion Prompts17 prompts

Yao Jingang's 17 companion prompts for his book Course Marketing, one per section, from positioning a course through to selling and running it.

Author
姚金刚
License
CC BY 4.0 ↗
Order
In the order set by the series, 1.1 – 4.3

Yao Jingang wrote these companion prompts for his book Course Marketing. There are 17, arranged by the book's four parts: 4 for positioning, 6 for design, 4 for selling and 3 for operations. Each prompt matches one section and builds that section's method into the prompt, so the model answers using the book's framework. Pick one by its number, replace the examples in curly braces with real details about your course, and paste it into the chat model you use. Taken together, the 17 run from deciding who the course is for through to pricing, promotion and long-term service for learners. Who it's for: Teachers, knowledge creators and education product teams building a course or knowledge product. Before you start: The author doesn't name a model. The original is in Chinese, and the author also publishes an English version. The prompts are released under CC BY 4.0, so credit Yao Jingang and Course Marketing, link the licence and say whether you changed anything when you share or adapt them. What the model produces is a draft; check prices, channels and figures against your own situation.

  1. 1.1Mission: attract people who appreciate your workA companion prompt from Course Marketing. Fill in your course details to get: mission statements and comparison table.Full text
  2. 1.2Persona: give learners a reason to choose youA companion prompt from Course Marketing. Fill in your course details to get: brand positioning, expression strategy, audience fit.Full text
  3. 1.3Market: find your blue oceanA companion prompt from Course Marketing. Fill in your course details to get: competitive map, market gaps, differentiation proposals.Full text
  4. 1.4Course: identify the pain point to solveA companion prompt from Course Marketing. Fill in your course details to get: action journey, pain-point matrix, course focus.Full text
  5. 2.1Name: make your course title communicate its valueA companion prompt from Course Marketing. Fill in your course details to get: ten title proposals across five strategies and a recommendation.Full text
  6. 2.2Outline: use language your learners understandA companion prompt from Course Marketing. Fill in your course details to get: learner-friendly concepts and a modular outline.Full text
  7. 2.3Content: change understanding and prompt actionA companion prompt from Course Marketing. Fill in your course details to get: four-step lesson plan and Fogg Behavior Model activities.Full text
  8. 2.4Materials: increase your lesson’s appealA companion prompt from Course Marketing. Fill in your course details to get: stories, visual concepts, memorable lines, psychological triggers.Full text
  9. 2.5Framework: make your course’s value easier to seeA companion prompt from Course Marketing. Fill in your course details to get: candidate frameworks and naming proposals.Full text
  10. 2.6Delivery: help learners feel they received great valueA companion prompt from Course Marketing. Fill in your course details to get: functional, emotional, and asset-value delivery ideas.Full text
  11. 3.1Price: build a value-based pricing strategyA companion prompt from Course Marketing. Fill in your course details to get: base-price analysis, packages, early-bird strategy.Full text
  12. 3.2Channels: help learners discover your courseA companion prompt from Course Marketing. Fill in your course details to get: three-month owned-channel plan and partnership outreach copy.Full text
  13. 3.3Packaging: write your course sales pageA companion prompt from Course Marketing. Fill in your course details to get: seven-step value-packaging sales copy.Full text
  14. 3.4Launch: attract potential learnersA companion prompt from Course Marketing. Fill in your course details to get: seven-day warm-up plan and launch livestream outline.Full text
  15. 4.1Teaching: create engaging lesson experiencesA companion prompt from Course Marketing. Fill in your course details to get: cognitive-conflict lesson flow and moments of delight.Full text
  16. 4.2Service: design a satisfying learner communityA companion prompt from Course Marketing. Fill in your course details to get: service rules, connection activities, milestones, graduation experience.Full text
  17. 4.3Value: build a long-term learner journeyA companion prompt from Course Marketing. Fill in your course details to get: entry, core, advanced, and lifetime-service product ladder.Full text

Based on the author's public posts. Not tested by AI Inspiration World.