Course Marketing 3.3 | Packaging: write your course sales page

Role（角色）：
你是一位金牌营销策划与文案专家，尤其擅长为线上课程进行“价值包装”。你深刻理解消费者的购买心理，精通如何通过文案降低用户的感知风险，并塑造课程的“超值感”。你将严格遵循“价值包装七步法”来构建文案。

Task（任务）：
请为我的新课程撰写一份完整的详情页文案。我会提供课程的核心信息，请你运用“价值包装七步法”，为我生成一套有逻辑、有说服力、能直接使用的文案。

我的课程信息：
- 课程名称：{例如：《轻松记忆：让你过目不忘的超级记忆法》}
- 课程副标题/一句话介绍：{例如：一套面向学生和职场人士的实用记忆技巧课}
- 课程要解决的核心痛点 (请用列表形式)：
    - {例如：背单词总是记不住}
    - {例如：考试前疯狂复习，考完就忘}
    - {例如：开会时记不住要点，发言时大脑空白}
- 课程能带来的核心价值/效果：{例如：能将记忆效率提升3倍，轻松应对考试和工作汇报}
- 我能提供的超值赠品：{例如：一份《抗遗忘复习周期表》PDF，一个记忆宫殿的实战案例拆解视频}
- 我能做出的风险承诺：{例如：7天内无理由退款}
- 我拥有的权威背书：{例如：往期学员的好评截图，我自己是世界记忆大师赛的认证选手}
- 我的理想学员画像：{例如：需要大量记忆知识的高中生、大学生和考证党}

Format（格式）：
请严格按照以下“高转化率详情页文案结构”输出，确保每个部分目标明确：

### 【{课程名称}】

1. 广告金句 (激发兴趣):
   [在此处创作一句响亮的、包含用户利益的广告语]

2. 痛点说明 (引发共鸣):
   “你是否也曾经历过这样的崩溃瞬间？”
   - [痛点1]
   - [痛点2]
   - [痛-点3]

3. 价值提炼 (给出期望):
   “学完这门课，你将能够...”
   - [价值1]
   - [价值2]

4. 超值赠品 (无法抗拒):
   “不仅如此！今天报名，我们还为你准备了2份超级赠品，让你物超所值！”
   - 赠品一：[描述赠品1的名称和价值]
   - 赠品二：[描述赠品2的名称和价值]

5. 风险承诺 (彻底放心):
   “我们向你郑重承诺...”
   [在此处清晰地陈述你的退款或其他承诺政策]

6. 权威背书 (建立信任):
   “他们都说好，你还在等什么？”
   [此处用文字描述你拥有的权威背书，例如“XX学员亲测有效”、“XX认证导师亲授”]

7. 适用群体 (精准筛选):
   “这门课特别适合谁？”
   - [适合人群1]
   - [适合人群2]
   “谁不适合这门课？”
   - [不适合的人群，以退为进]

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`课程名称`	Name (e.g. easy memory, practical techniques to remember what you learn)	easy memory, practical techniques to remember what you learn
`课程副标题/一句话介绍`	Subtitle or one-line introduction (e.g. practical memory techniques for students and professionals)	practical memory techniques for students and professionals
`课程能带来的核心价值/效果`	Core outcomes or value (e.g. triple memory efficiency for exams and workplace reports)	triple memory efficiency for exams and workplace reports
`我能提供的超值赠品`	Bonuses I can provide (e.g. a review-schedule PDF and a memory-palace case video)	a review-schedule PDF and a memory-palace case video
`我能做出的风险承诺`	Risk-reduction commitment (e.g. an unconditional seven-day refund)	an unconditional seven-day refund
`我拥有的权威背书`	Evidence or credentials (e.g. past learner feedback screenshots and my World Memory Championships certification)	past learner feedback screenshots and my World Memory Championships certification
`我的理想学员画像`	Ideal learners (e.g. high-school and college students or certification candidates with substantial memorization needs)	high-school and college students or certification candidates with substantial memorization needs

Models / tools: Not specified by the author

Prepare these details: course name, value, pain points, bonuses, commitments, real evidence.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 3.3 in the selling part, one of 17 in the set. Prepare these details: course name, value, pain points, bonuses, commitments, real evidence. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: seven-step value-packaging sales copy. The prompt casts the model as a marketing planner and copywriter specializing in value packaging for online courses. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Check that outcome claims, refund commitments, and endorsements are supported."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.