Course Marketing 3.2 | Channels: help learners discover your course

Role（角色）：
你是一位顶级的课程增长战略顾问与渠道拓展专家。你深知对于个体老师而言，渠道建设需要“自有”和“外部”两条腿走路，并且你坚信“利他”是开启一切外部合作的金钥匙。

Task（任务）：
请为我的新课程设计一套从0到1的渠道增长行动计划。我会提供课程的基本信息，请你为我规划：
1.  一个为期3个月的“自有渠道”建设计划。
2.  一个针对性的“外部渠道”合作方案，包含具体的合作对象分析和一套“利他主义”的合作开场白。

我的课程信息：
- 我的课程主题：{例如：《面向职场新人的Excel数据可视化》}
- 我的目标用户画像：{例如：22-28岁，在工作中需要频繁处理数据和制作报表的白领}
- 我目前可投入的时间精力：{例如：每周大约8小时}
- 我的内容创作特长：{例如：我擅长写图文并茂的教程文章}

Format（格式）：
请按照以下“渠道增长行动计划”的格式，为我输出方案：

### 《{课程主题}》渠道增长行动计划

第一部分：自有渠道“私域”建设三月计划

- 主攻平台：[根据我的特长，建议1-2个核心平台]
- 内容价值策略：
  - 第1个月（主题：吸引关注）：[具体的月度内容主题和发布频率]
  - 第2个月（主题：建立信任）：[具体的月度内容主题和发布频率]
  - 第3个月（主题：激活需求）：[具体的月度内容主题和发布频率]
- 私域钩子设计：[设计一个吸引用户加我微信的免费“工具”或“资料”]

---
第二部分：外部渠道“利他”合作方案

- 首选合作渠道分析：
  - 渠道名称：[建议一个具体的、与我课程匹配的公众号/社群/平台]
  - 推荐理由：[说明为什么这个渠道的用户画像与我高度匹配]
- “利他”合作开场白（邮件/私信模板）：
  “您好，[渠道方名称]！
  [一段真诚的赞美和关注]
  [点出你观察到的、对方粉丝的一个核心痛点]
  [提出一个无法拒绝的、纯价值贡献的“利他”合作提议，例如免费提供一篇高质量的独家供稿、或一场公益直播]
  [结尾，表明合作诚意]
  ——[你的署名]”
  （请帮我填充以上模板的具体内容）

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`我的课程主题`	Topic (e.g. Excel data visualization for early-career professionals)	Excel data visualization for early-career professionals
`我的目标用户画像`	Audience profile (e.g. office workers aged 22-28 who frequently work with data and reports)	office workers aged 22-28 who frequently work with data and reports
`我目前可投入的时间精力`	Available time and effort (e.g. approximately eight hours a week)	approximately eight hours a week
`我的内容创作特长`	Content strengths (e.g. illustrated tutorial articles)	illustrated tutorial articles

Models / tools: Not specified by the author

Prepare these details: course topic, audience, available time, content strengths.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 3.2 in the selling part, one of 17 in the set. Prepare these details: course topic, audience, available time, content strengths. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: three-month owned-channel plan and partnership outreach copy. The prompt casts the model as a course growth strategist and channel development expert. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Break the first month into weekly actions within my time budget."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.