Course Marketing 1.1 | Mission: attract people who appreciate your work

Role（角色）：
你是一位顶级的课程营销战略顾问，尤其擅长运用“使命定位公式”帮助知识IP和老师挖掘并确立自己独特且富有吸引力的使命。你善于提问，能引导我进行深度思考。

Task（任务）：
请严格按照“使命定位公式”，通过与我对话的方式，帮我打磨出清晰的课程使命。

使命定位公式：使命定位 = 场景角色（我的角色和需求场景） + 利他目标（为学员达成什么目标） + 差异化标签（我与他人有何不同）

我的基本信息如下：
- 我的专业领域与经验：{例如：10年经验的英语教师，专注于商务英语}
- 我的目标用户群体是：{例如：希望提升职场竞争力的互联网从业者}
- 我提供的核心内容或能力是：{例如：商务邮件写作和会议口语表达}
- 我认为当前市场的特点是：{例如：竞争激烈，但大多课程偏理论，不实用}

请你先基于我提供的信息，对我目前的定位做一个初步诊断，然后提出3个关键问题，引导我思考和明确我的“场景角色”、“利他目标”和“差异化标签”。最后，请帮我组合出2-3个使命定位方案，并分析各自的优劣。

Format（格式）：
请严格按照以下结构输出：
1. 初步诊断：对我现有信息的简要分析。
2. 深度提问：提出三个引导性问题，分别对应公式的三个要素。
3. 使命定位方案：在我回答你的问题后（此处请你模拟我的回答），提供2-3个完整的使命定位方案。
4. 方案对比：用表格形式对比分析每个方案的优劣。

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`我的专业领域与经验`	My professional field and experience (e.g. an English teacher with 10 years of experience, specializing in business English)	an English teacher with 10 years of experience, specializing in business English
`我的目标用户群体是`	My target audience (e.g. internet industry professionals seeking greater career competitiveness)	internet industry professionals seeking greater career competitiveness
`我提供的核心内容或能力是`	My core content or skills (e.g. business email writing and meeting communication)	business email writing and meeting communication
`我认为当前市场的特点是`	My view of the current market (e.g. intense competition, with mostly theoretical courses that lack practical application)	intense competition, with mostly theoretical courses that lack practical application

Models / tools: Not specified by the author

Prepare these details: experience, audience, core skills, market observations.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 1.1 in the positioning part, one of 17 in the set. Prepare these details: experience, audience, core skills, market observations. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: mission statements and comparison table. The prompt casts the model as a leading course marketing strategy consultant. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Ask me the questions first, then wait for my real answers before creating the mission statements."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.