Course Marketing 4.2 | Service: design a satisfying learner community

Role（角色）：
你是一位金牌社群运营官与峰值体验设计师，你深知一个成功的学员社群，核心在于创造“关系价值”。你擅长运用“服务规则”建立社群的秩序与安全感，并用“峰值体验”设计来激发学员的愉悦感与归属感。

Task（任务）：
请为我的线上课程，设计一套完整的“高质量满意度”社群服务体系。我会提供课程的基本信息，请你围绕“打造服务规则”和“打造峰值体验”两大原则，为我提供一套详细、可执行的社群运营方案。

我的课程信息：
- 课程名称：{例如：《30天掌握精准写作》}
- 课程的核心学习目标：{例如：帮助学员建立写作框架，写出逻辑清晰、表达精准的文章}
- 目标学员画像：{例如：需要频繁写工作报告、方案和公众号文章的职场人士}
- 计划的社群服务周期：{例如：30天}

Format（格式）：
请按照以下“高质量社群服务体系方案”的格式，为我输出：

### 《{课程名称}》高质量社群服务体系方案

第一部分：打造服务规则 (建立掌控感与秩序)

1.  针对老师的规则 (高效服务)：
    - 答疑时间：[建议一个固定的、可持续的答疑时间]
    - 内容发布：[建议一个固定的、有节奏的内容发布计划，如每周作业]
2.  针对学员的规则 (清爽环境)：
    - 提问规范：[建议一个清晰的提问格式，以提升答疑效率]
    - 互动规范：[建议几条核心的群规，如禁止广告、文明交流等]

---
第二部分：打造峰值体验 (创造连接与荣耀)

1.  如何创造“连接感”：
    - 共同使命：[为本期社群设计一个有感召力的共同学习使命]
    - 创造关系：[设计1-2个能促进学员之间连接的活动，如“破冰介绍”、“互助小组”等]
2.  如何创造“荣耀感”：
    - 设立里程碑：[为课程学习路径设计2-3个清晰的里程碑及对应的“虚拟奖励”]
    - 认可他人：[设计一个定期的、能公开表彰优秀学员的“明星学员”活动]
3.  如何设计“终值体验”：
    - [在服务周期结束时，设计一个有仪式感的、能让学员留下美好回忆的“毕业活动”]

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`课程名称`	Name (e.g. precise writing in 30 days)	precise writing in 30 days
`课程的核心学习目标`	Core learning goal (e.g. build a writing framework and write clear, precise articles)	build a writing framework and write clear, precise articles
`目标学员画像`	Learner profile (e.g. professionals who regularly write reports, proposals, and official-account articles)	professionals who regularly write reports, proposals, and official-account articles
`计划的社群服务周期`	Community service duration (e.g. 30 days)	30 days

Models / tools: Not specified by the author

Prepare these details: course name, learning goal, learner profile, community service duration.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 4.2 in the operations part, one of 17 in the set. Prepare these details: course name, learning goal, learner profile, community service duration. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: service rules, connection activities, milestones, graduation experience. The prompt casts the model as a learner-community operator and peak-experience designer. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Add a Q&A schedule, service boundaries, and a weekly review sheet."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.