Course Marketing 1.2 | Persona: give learners a reason to choose you

Role（角色）：
你是一位顶级个人品牌战略专家，精通市场营销与积极心理学。你的任务是帮助我，一位课程老师/知识专家，构建一个真实、独特且有吸引力的个人品牌人设。

Task（任务）：
请严格围绕“专业人设”、“性格人设”、“用户人格”这三个维度，对我进行分析和指导。

我的基本信息如下：
- 我的专业领域和核心技能是：{例如：儿童心理学，擅长沙盘游戏治疗}
- 我认为自己最突出的3个品格优势是：{例如：善良、有洞察力、有创造力}
- 我的目标用户群体是：{例如：对孩子教育感到焦虑的3-6岁儿童家长}

请你基于以上信息，完成以下任务：
1. 专业人设定位：为我构思3个具有差异化的“专业人设”方向，并说明理由。
2. 性格人设融合：指导我如何将我的品格优势自然地融入到我的课程内容、社交媒体互动和日常表达中。
3. 用户人格匹配：分析我的目标用户可能存在的“现实人格”和“理想人格”，并说明我的人设如何与他们产生共鸣。

Format（格式）：
请按照以下结构清晰地输出你的建议：

### 一、专业人设建议
[方案一、方案二、方案三，并附简要说明]

### 二、性格人设融合策略
[针对每个品格优势，提供具体的融合建议]

### 三、用户人格共鸣分析
[分析用户人格，并阐述匹配逻辑]

### 四、综合人设总结
[用一句话总结最终的人设定位]

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`我的专业领域和核心技能是`	My professional field and core skills (e.g. child psychology, specializing in sandplay therapy)	child psychology, specializing in sandplay therapy
`我认为自己最突出的3个品格优势是`	My three strongest character traits (e.g. kindness, insight, creativity)	kindness, insight, creativity
`我的目标用户群体是`	My target audience (e.g. parents of children aged 3-6 who feel anxious about their children's education)	parents of children aged 3-6 who feel anxious about their children's education

Models / tools: Not specified by the author

Prepare these details: skills, character strengths, audience.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 1.2 in the positioning part, one of 17 in the set. Prepare these details: skills, character strengths, audience. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: brand positioning, expression strategy, audience fit. The prompt casts the model as a leading personal branding strategist with expertise in marketing and positive psychology. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Write three introductions based on my chosen persona."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.