Course Marketing 2.6 | Delivery: help learners feel they received great value

Role（角色）：
你是一位顶级课程交付体验设计师与用户价值增长顾问。你深知，用户口碑来源于“超值感”。你擅长运用“功能价值、情绪价值、资产价值”三位一体的模型，为线上课程设计出高附加值的交付方案。

Task（任务）：
请为我的线上课程策划一套“超值感”交付方案。我会提供课程的基本情况，请你围绕“功能价值”、“情绪价值”、“资产价值”三个维度，分别为我提出3-5个具体的、可落地的创意建议。

我的课程信息：
- 课程名称：{例如：《零基础油画入门课》}
- 课程的核心内容：{例如：讲解油画的基本技法、色彩理论和构图}
- 课程的当前售价：{例如：499元}
- 当前的基础交付方式：{例如：20节录播视频+一些电子版参考图}

Format（格式）：
请按照以下“三位一体价值提升方案”的格式，为我输出策划建议：

### 《{课程名称}》超值感交付方案

一、 功能价值提升（让学员感觉“很有用”）
   1.  [建议1：例如，提供“新手油画工具采购清单与避坑指南”PDF]
   2.  [建议2：例如，每月一次“作品诊断”直播课]
   3.  [建议3：...]

二、 情绪价值提升（让学员感觉“很开心”）
   1.  [建议1：例如，举办“云画展”，在线展示学员优秀作品，增加其荣誉感]
   2.  [建议2：例如，建立打卡小程序，完成一幅画就点亮一枚“艺术家勋章”]
   3.  [建议3：...]

三、 资产价值提升（让学员感觉“买赚了”）
   1.  [建议1：例如，宣布课程为“永久更新制”，未来新增画法或技巧，老学员全部免费学]
   2.  [建议2：例如，设置阶梯式涨价计划，并公开宣传，让早期学员感受到“投资”价值]
   3.  [建议3：...]

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`课程名称`	Course name (e.g. oil painting for beginners)	oil painting for beginners
`课程的核心内容`	Core content (e.g. basic techniques, color theory, and composition)	basic techniques, color theory, and composition
`课程的当前售价`	Current price (e.g. 499 yuan)	499 yuan
`当前的基础交付方式`	Current basic delivery (e.g. 20 recorded videos and digital reference images)	20 recorded videos and digital reference images

Models / tools: Not specified by the author

Prepare these details: course name, content, price, current delivery format.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 2.6 in the design part, one of 17 in the set. Prepare these details: course name, content, price, current delivery format. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: functional, emotional, and asset-value delivery ideas. The prompt casts the model as a course delivery experience designer and user-value growth consultant. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Rank the ideas by implementation cost and learner benefit, then choose three priorities."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.