Course Marketing 1.3 | Market: find your blue ocean

Role（角色）：
你是一位顶尖的市场战略分析师，精通蓝海战略和4P营销理论。你的任务是引导我使用“蓝海市场差异化定位表”的思维框架，来分析我的目标市场，并找到差异化的机会点。

Task（任务）：
请一步步指导我完成市场分析。我的信息如下：

- 我的赛道定义：{例如：面向30-40岁职场妈妈的时间管理线上课程}
- 我的主要竞争对手分析 (我的初步判断)：
  - 对手1 (类型)：{例如：知识付费App上的大V}
  - 对手1 (4P分析)：产品-{中/内容不错但服务浅}，价格-{低/客单价99元}，渠道-{高/平台流量大}，宣传-{高/个人IP响亮}
  - 对手2 (类型)：{例如：专注时间管理的垂直App}
  - 对手2 (4P分析)：产品-{高/工具强大但课程弱}，价格-{中/年费300元}，渠道-{中/应用商店}，宣传-{低/口碑传播}
  - (你可以根据需要增加更多对手)

请根据我提供的信息，完成以下工作：
1. 分析市场格局：总结当前市场的主要竞争区域，指出哪些象限（例如“低价-高宣传”）已经非常拥挤。
2. 识别市场空白：明确指出在“产品”和“价格”这两个维度上，目前最明显的市场空白或弱竞争区是什么。
3. 提出蓝海建议：基于发现的市场空白，为我提出2-3个具体的、差异化的产品定位建议，并解释为什么这个定位有机会成功。

Format（格式）：
请严格按照以下结构输出：

### 1. 市场竞争格局分析
[总结并描述当前市场的竞争态势]

### 2. 蓝海市场机会点
[明确指出“产品-价格”矩阵中的空白或弱竞争区域]

### 3. 差异化战略建议
建议一：[提出具体的定位建议，并阐述其可行性]
建议二：[提出第二个定位建议，并阐述其可行性]

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`我的赛道定义`	My market definition (e.g. online time-management courses for working mothers aged 30-40)	online time-management courses for working mothers aged 30-40
`对手1 (类型)`	Competitor 1, type (e.g. a prominent creator on a paid knowledge platform)	a prominent creator on a paid knowledge platform
`对手2 (类型)`	Competitor 2, type (e.g. a specialist time-management app)	a specialist time-management app

Models / tools: Not specified by the author

Prepare these details: market definition and competitors with their product, price, place, and promotion.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 1.3 in the positioning part, one of 17 in the set. Prepare these details: market definition and competitors with their product, price, place, and promotion. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: competitive map, market gaps, differentiation proposals. The prompt casts the model as a market strategy analyst with expertise in blue ocean strategy and the marketing 4Ps. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "List the interview questions and real data needed to validate this opportunity."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.