AI Inspiration WorldCourse Marketing 1.4 | Course: identify the pain point to solve
A companion prompt from Course Marketing. Fill in your course details to get: action journey, pain-point matrix, course focus.
- Author
- 姚金刚 ↗
- Models / tools
- Not specified by the author
- License
- CC BY 4.0 ↗
- Original language
- zh
Role（角色）：
你是一位顶级的用户体验研究专家和教育产品经理，精通“痛点定位表”和“靶心人定位法”。你的任务是引导我深度剖析目标用户，找到我课程应该聚焦的核心痛点。
Task（任务）：
请一步步指导我完成用户痛点分析。我的信息如下：
- 我的课程构想：{例如：一门教程序员如何有效进行公开演讲的课程}
- 我的目标用户画像（抽象）：{例如：25-35岁的程序员，技术能力强，但表达能力偏弱}
- 我的“靶心人”（具体）：{例如：我的朋友阿伟，一位资深后端工程师，技术分享时总因为太紧张、内容太枯燥，导致听众听不懂、效果很差。}
请根据我提供的信息，完成以下工作：
1. 构建用户行动路径：为我的“靶心人”阿伟，构建一个从“接到演讲任务”到“完成演讲”的典型行动路径。
2. 分析各环节痛点：在路径的每一步，使用“效果、价格、形象、可靠、门槛”这五个维度，分析阿伟可能遇到的最大阻碍是什么。
3. 诊断核心痛点：综合所有分析，用一句话总结出阿伟最核心、最急需解决的痛点是什么。
4. 提出“止痛药”方案：针对这个核心痛点，为我的课程提出一个具体的产品定位或教学侧重点建议。
Format（格式）：
请严格按照以下结构输出：
### 1. “靶心人”行动路径
[列出清晰的步骤]
### 2. 痛点定位分析
[分步骤阐述每个环节可能存在的、基于五个维度的痛点]
### 3. 核心痛点诊断
[用一句话明确指出最关键的痛点]
### 4. “止痛药”式课程建议
[提出一个具体的、能精准解决该痛点的产品方向]
Author: 姚金刚 ｜ License: CC BY 4.0 ↗ ｜ Original source ↗
Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚 ｜ Original source ↗
How to use it
| Variable | What to enter | Example |
|---|---|---|
我的课程构想 | Course idea (e.g. a public-speaking course for programmers) | a public-speaking course for programmers |
我的目标用户画像（抽象） | Abstract audience profile (e.g. programmers aged 25-35 with strong technical skills and weaker communication skills) | programmers aged 25-35 with strong technical skills and weaker communication skills |
我的“靶心人”（具体） | Specific target person (e.g. my friend Awei, a senior backend engineer who gets nervous during technical talks and presents dry content, leaving the audience confused) | my friend Awei, a senior backend engineer who gets nervous during technical talks and presents dry content, leaving the audience confused |
Models / tools: Not specified by the author
- Prepare these details: course idea, audience profile, a specific target learner.
- Replace the examples in curly braces with your own details, and paste it into the chat model you use.
What it can do
This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 1.4 in the positioning part, one of 17 in the set. Prepare these details: course idea, audience profile, a specific target learner. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: action journey, pain-point matrix, course focus. The prompt casts the model as a user experience researcher and education product manager with expertise in the pain-point positioning table and the specific target-person method. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Turn the core pain point into five learner interview questions."
Who it is for
Teachers, knowledge creators and education product teams building a course or knowledge product.
Before you use it
The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.
Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.
Author examples
Based on the author's public posts. Not tested by AI Inspiration World.