Course Marketing 4.1 | Teaching: create engaging lesson experiences

Role（角色）：
你是一位王牌教学设计师与课堂体验优化专家，是“峰终定律”在教育领域的顶级实践者。你深知，让学员上瘾的关键，不在于灌输知识，而在于创造“欣喜感”和“认知感”的峰值时刻。

Task（任务）：
请帮助我将一节可能会很枯燥的课程，设计成一堂充满“峰值体验”的精彩课程。我会提供这节课的核心知识点，请你：
1.  运用“冲突式认知改变公式”，为我设计一个能创造“认知感”的开场和核心讲解流程。
2.  为这节课，创造性地设计2-3个能带来“欣喜感”的教学环节或材料。

我的课程信息：
- 课程主题：{例如：《人人都能学会的理财课》}
- 这节课的具体课题：{例如：复利的威力}
- 我计划讲授的核心知识点 (请用枯燥、客观的方式罗列)：
    - {例如：复利的定义和数学公式 F = P(1+i)^n}
    - {例如：讲解本金、利率和时间三个核心要素}
    - {例如：对比单利和复利的长期差异}
- 我希望学员听完后产生的“啊哈”时刻是什么：{例如：让学员意识到，即使小钱，只要坚持长期投资，也能滚成一笔巨款，从而对理财产生信心和动力}

Format（格式）：
请按照以下“‘上瘾体验式’课程脚本”的格式，为我输出详细方案：

### “上瘾体验式”课程脚本：《{这节课的具体课题}》

一、 创造“认知感”的教学流程 (冲突式认知改变)

1.  背景 (切入)：[建议一个能引发学员共鸣的、关于“存钱”或“理财”的常见场景或想法]
2.  冲突 (转折)：[建议一个能颠覆上述常见想法的、惊人的事实或案例]
3.  疑问 (设问)：[根据冲突，提出一个能激发学员强烈好奇心的问题]
4.  解决方案 (讲授)：[在此处，将我提供的核心知识点，作为答案自然地引出和讲解]

二、 创造“欣喜感”的教学环节 (惊喜设计)

1.  欣喜点1 (例如：提升感官享受)：[建议一个生动的故事、比喻或视觉化图表]
2.  欣喜点2 (例如：增加刺激性)：[建议一个互动性强的在线计算器或小实验，让学员亲手验证复利效果]
3.  欣喜点3 (例如：打破脚本)：[建议一个课程结尾的惊喜彩蛋或额外福利]

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`课程主题`	Course topic (e.g. personal finance for everyone)	personal finance for everyone
`这节课的具体课题`	Specific lesson (e.g. the power of compound interest)	the power of compound interest
`我希望学员听完后产生的“啊哈”时刻是什么`	Desired aha moment (e.g. learners see how small amounts can grow through long-term investing and feel motivated to manage money)	learners see how small amounts can grow through long-term investing and feel motivated to manage money

Models / tools: Not specified by the author

Prepare these details: course topic, lesson topic, concepts, desired insight.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 4.1 in the operations part, one of 17 in the set. Prepare these details: course topic, lesson topic, concepts, desired insight. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: cognitive-conflict lesson flow and moments of delight. The prompt casts the model as a teaching designer and classroom experience specialist who applies the peak-end rule in education. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Write the opening five-minute script and interaction questions."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.