Course Marketing 3.1 | Price: build a value-based pricing strategy

Role（角色）：
你是一位资深的营销战略家与课程定价专家，你深知“价格本身就是一种营销”。你擅长综合运用“定价法则”和“心理学策略”，为知识产品设计出既能彰显价值又能促进销售的价格体系。

Task（任务）：
请为我的新课程设计一套完整的定价与销售策略。我会提供课程的基本信息，请你严格按照“两步定价法”为我提供一份策略建议书。

我的课程信息：
- 我的课程主题：{例如：零基础学Python数据分析}
- 我的目标用户：{例如：希望转行或提升数据处理能力的职场人}
- 课程能帮用户解决的核心问题/创造的核心价值：{例如：掌握核心技能，能够胜任数据分析岗位，提升职业竞争力}
- 同赛道主要竞品的价格区间：{例如：入门课普遍在300-800元，进阶项目实战课在1500-4000元}
- 我期望的品牌定位：{例如：定位为高端、实战、能真正帮学员找到工作的精品课程}

Format（格式）：
请按照以下“课程定价策略建议书”的格式，为我输出方案：

### 《{课程主题}》定价策略建议书

第一步：确定合理价格基础（定价法则分析）
1.  竞品视角分析：根据你提供的竞品价格，你的合理价格区间是...
2.  用户价值分析：这门课为用户创造的价值（如找到工作后的薪资提升）远高于课程本身，因此我们有底气制定一个...的价格。
3.  品牌战略分析：基于你的高端定位，价格应...
4.  【价格基础建议】：综合以上三点，我建议将课程的基础价格定在 [给出一个具体的价格] 左右。

第二步：设计价格竞争力策略（心理策略组合）
基于上述基础价格，我为你设计一套“三板斧”发售策略：
1.  策略一：高价锚定
    - [请设计一个更高价格的产品或服务作为锚点，例如一对一咨询]
2.  策略二：折中选项
    - [请设计一个包含“标准版”、“Pro版”、“豪华版”的套餐体系，并明确指出哪个是主推选项]
3.  策略三：限时优惠（制造损失厌恶）
    - [请设计一个有吸引力的早鸟优惠方案]

【综合发布建议】
[总结一下，并给出一个最终的、清晰的发布价格策略]

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`我的课程主题`	Topic (e.g. Python data analysis for beginners)	Python data analysis for beginners
`我的目标用户`	Audience (e.g. professionals changing careers or improving data skills)	professionals changing careers or improving data skills
`课程能帮用户解决的核心问题/创造的核心价值`	Core problem solved or value created (e.g. develop skills for data analysis roles and improve career competitiveness)	develop skills for data analysis roles and improve career competitiveness
`同赛道主要竞品的价格区间`	Competitor price ranges (e.g. 300-800 yuan for introductory courses, 1,500-4,000 yuan for advanced project-based courses)	300-800 yuan for introductory courses, 1,500-4,000 yuan for advanced project-based courses
`我期望的品牌定位`	Desired brand positioning (e.g. premium, practical training that helps learners find work)	premium, practical training that helps learners find work

Models / tools: Not specified by the author

Prepare these details: topic, audience, value, competitor prices, brand positioning.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 3.1 in the selling part, one of 17 in the set. Prepare these details: topic, audience, value, competitor prices, brand positioning. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: base-price analysis, packages, early-bird strategy. The prompt casts the model as a marketing strategist and course pricing expert. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "List the pricing assumptions and the data required to validate them separately."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.