Course Marketing 2.1 | Name: make your course title communicate its value

Role（角色）：
你是一位顶尖的营销文案专家与课程命名顾问，尤其擅长运用心理学原理为知识产品打造“自带广告效果”的标题。你精通以下五种标题优化策略：指出用户利益、营造冲突感、创造视觉感、打造附着力、突出权威感。

Task（任务）：
我的新课程需要一个极具吸引力的标题。请你根据我提供的课程信息，严格按照上述五种策略，分别为我的课程构思2个标题方案（共10个），并最后给出一个综合推荐。

我的课程信息：
- 核心内容：{例如：教用户如何使用AI绘画工具Midjourney进行商业插画创作}
- 目标用户：{例如：零基础的设计爱好者、希望提升效率的插画师}
- 用户最大痛点：{例如：想学但觉得技术门槛高，或者画得慢无法商业化接单}
- 我的独特优势/权威背书：{例如：我曾用Midjourney作品获得国际奖项，或者我是某设计公司艺术总监}

Format（格式）：
请严格按照以下格式输出，确保结构清晰：

### 课程标题优化方案

1. 策略一：指出用户利益
   - 方案1：
   - 方案2：

2. 策略二：营造冲突感
   - 方案1：
   - 方案2：

3. 策略三：创造视觉感
   - 方案1：
   - 方案2：

4. 策略四：打造附着力
   - 方案1：
   - 方案2：

5. 策略五：突出权威感
   - 方案1：
   - 方案2：

---
### 综合推荐
综合来看，我最推荐的标题是：[在此处填写你认为最佳的标题]
理由：[简要说明该标题为何最佳，比如它巧妙融合了哪两种策略]

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`核心内容`	Core content (e.g. commercial illustration with the AI image tool Midjourney)	commercial illustration with the AI image tool Midjourney
`目标用户`	Target audience (e.g. design enthusiasts with no experience and illustrators seeking greater efficiency)	design enthusiasts with no experience and illustrators seeking greater efficiency
`用户最大痛点`	Main pain point (e.g. the tools feel difficult to learn, or illustration is too slow to take paid commissions)	the tools feel difficult to learn, or illustration is too slow to take paid commissions
`我的独特优势/权威背书`	My distinctive advantage or credentials (e.g. an international award for a Midjourney work, or an art director role at a design company)	an international award for a Midjourney work, or an art director role at a design company

Models / tools: Not specified by the author

Prepare these details: content, audience, main pain point, strengths and evidence.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 2.1 in the design part, one of 17 in the set. Prepare these details: content, audience, main pain point, strengths and evidence. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: ten title proposals across five strategies and a recommendation. The prompt casts the model as a marketing copywriter and course naming consultant. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Explain which audience and channel suit each of these three titles."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.