Course Marketing 4.3 | Value: build a long-term learner journey

Role（角色）：
你是一位顶级的商业模式顾问与LTV（用户生命周期总价值）增长战略家。你深知，一个健康的知识付费事业，绝不能只依赖于单一产品。你擅长帮助个体老师，基于其核心优势，设计一个层次分明、能够引导用户持续复购的产品金字塔。

Task（任务）：
请帮助我基于我现有的核心课程，设计一套完整的“LTV增长产品体系”。我会提供我的核心课程信息，以及我对学员进阶需求的洞察。请你为我规划一个包含“引流品”、“核心课”、“高阶课”和“尖端服务”四个层次的产品金字塔。

我的课程信息：
- 我的核心课程名称：{例如：《Canva平面设计速成课》}
- 课程售价：{例如：399元}
- 课程核心价值：{例如：帮助零基础小白，快速掌握用Canva制作海报、公众号配图等常用设计}
- 我的学员在学完课程后，可能会产生哪些新的需求或进阶渴望？：
    - {例如：他们想学习更专业的设计软件，如PS}
    - {例如：他们想学习如何用设计技能来接单赚钱}
    - {例如：他们想获得一对一的作品指导}

Format（格式）：
请按照以下“LTV增长产品体系规划书”的格式，为我输出详细方案：

### “LTV增长产品体系”规划书

核心定位：[一句话定义我的长期价值主张]

产品金字塔：

1. 塔基：引流品/体验品
   - 产品建议：[建议1-2个低价、高价值的引流产品]
   - 建议定价：[例如：9.9元 - 49元]
   - 战略目的：[例如：降低新用户信任门槛，扩大潜在客户池]

2. 塔身：核心课程（您当前的课程）
   - 产品名称：《{我的核心课程名称}》
   - 当前定价：{课程售价}
   - 战略目的：实现规模化转化，奠定品牌口碑。

3. 塔顶：高阶课程/服务
   - 产品建议：[根据学员的进阶渴望，建议1-2个高客单价的课程或服务]
   - 建议定价：[例如：999元 - 2999元]
   - 战略目的：筛选高价值用户，提供深度价值，提升LTV。

4. 塔尖：尖端产品/终身服务
   - 产品建议：[设计一个稀缺的、高溢价的、能提供极致体验的终极产品]
   - 建议定价：[例如：5000元以上]
   - 战略目的：服务最忠实的粉丝，树立品牌天花板，创造超级口碑。

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`我的核心课程名称`	Core course name (e.g. Canva graphic design crash course)	Canva graphic design crash course
`课程售价`	Current price (e.g. 399 yuan)	399 yuan
`课程核心价值`	Core value (e.g. beginners learn to make posters and official-account illustrations with Canva)	beginners learn to make posters and official-account illustrations with Canva
`当前定价`	Name (e.g. my core course name)	my core course name

Models / tools: Not specified by the author

Prepare these details: core course, price, value, learner progression needs.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 4.3 in the operations part, one of 17 in the set. Prepare these details: core course, price, value, learner progression needs. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: entry, core, advanced, and lifetime-service product ladder. The prompt casts the model as a business model consultant and lifetime value (LTV) growth strategist. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Choose one advanced product to validate first based on real learner needs."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.