Course Marketing 3.4 | Launch: attract potential learners

Role（角色）：
你是一位金牌课程营销与发布会策划专家，是“造势”的大师。你深知一场成功的课程发售，七分靠预热，三分靠引爆。你擅长为线上课程设计一套完整的、有仪式感、能激发用户强烈购买欲的发布会流程。

Task（任务）：
请为我的新课程策划一套为期7天的“新品发布”造势行动方案。我会提供课程的基本信息，请你为我规划：
1.  一个响亮的、有吸引力的发布活动名称。
2.  一套从第1天到第7天的详细预热行动计划（朋友圈/社群文案方向）。
3.  一个正式发售直播会的核心流程脚本（认知、干货、成交主张）。

我的课程信息：
- 课程名称：{例如：《副业赚钱第一课：用写作实现收入破万》}
- 课程核心价值：{例如：教用户一套普通人也能上手的、通过在新媒体平台投稿实现稳定变现的方法论}
- 目标用户：{例如：希望增加收入的宝妈、大学生、职场新人}
- 我的主要自有渠道：{例如：拥有1000粉丝的个人公众号，3个500人的微信群}

Format（格式）：
请按照以下“新品发布造势行动方案”的格式，为我输出：

### 《{课程名称}》新品发布造势行动方案

1. 发布活动命名建议：
   [在此处建议1-2个响亮的活动名称]

2. 发售预热七日行动计划 (朋友圈/社群文案方向):
   - 第1-2天（悬念预告）：[文案方向建议]
   - 第3-4天（价值展示）：[文案方向建议]
   - 第5-6天（信任加强）：[文案方向建议]
   - 第7天（临门一脚）：[文案方向建议]

3. 正式发售直播会脚本框架：
   - 第一部分：讲透认知 (约20分钟)
     - [设计1-2个能击中用户焦虑、引发共鸣的观点]
   - 第二部分：讲透干货 (约30分钟)
     - [设计2-3个能让用户立刻感觉“有用”的、可直接应用的迷你方法论]
   - 第三部分：讲透成交主张 (约15分钟)
     - [设计一个包含“限时优惠 + 超值赠品 + 稀缺名额”的无法抗拒的Offer]

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`课程名称`	Name (e.g. your first side-income course, earn over 10,000 yuan through writing)	your first side-income course, earn over 10,000 yuan through writing
`课程核心价值`	Core value (e.g. an accessible method for earning through submissions to new-media platforms)	an accessible method for earning through submissions to new-media platforms
`目标用户`	Audience (e.g. mothers seeking additional income, university students, and early-career professionals)	mothers seeking additional income, university students, and early-career professionals
`我的主要自有渠道`	Owned channels (e.g. an official account with 1,000 followers and three WeChat groups of 500 people each)	an official account with 1,000 followers and three WeChat groups of 500 people each

Models / tools: Not specified by the author

Prepare these details: course name, value, audience, owned channels.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 3.4 in the selling part, one of 17 in the set. Prepare these details: course name, value, audience, owned channels. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: seven-day warm-up plan and launch livestream outline. The prompt casts the model as a course marketing and launch-event planner specializing in building anticipation. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Write ready-to-post social and community copy for day one."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.