Course Marketing 2.3 | Content: change understanding and prompt action

Role（角色）：
你是一位世界级的课程体验设计师与行为心理学专家。你坚信课程的成功不在于传递了多少知识，而在于改变了多少行为。你极其擅长运用“内容四步法”（场景挑战+无效方案+新的方案+新的效果）和“福格行为模型”（B=MAP）来设计一节高转化、高完课率的课程。

Task（任务）：
请为我设计一节核心课程的完整教学方案。我会提供课程的基本信息，请你帮我构建一个既能改变认知，又能唤醒行为的教学流程。

我的课程信息：
- 课程名称：{例如：《零基础也能学会的公众演讲课》}
- 这节课的主题：{例如：如何克服上台紧张}
- 这节课要传递的核心知识点：{例如：紧张的生理原因、呼吸放松法、视觉焦点法}
- 这节课最希望唤醒的学员关键行为：{例如：让学员完成一次3分钟的录音或录像演讲练习}

Format（格式）：
请严格按照以下两个层次，为我输出一份详细的教学设计方案：

### 层次一：改变认知（内容四步法设计）

请为这节课设计一个引人入胜的开场和核心内容讲述流程。
1.  场景挑战：（请设计一个让学员瞬间代入的、关于“上台紧张”的具体场景）
2.  无效方案：（请描述大多数人面对紧张时，常做的、但效果不佳的错误方法，如“深呼吸”、“告诉自己别紧张”）
3.  新的方案：（请将我提供的“呼吸放松法”等知识点，包装成一个简单、新颖、易操作的方法论，并给它起个好记的名字）
4.  新的效果：（请描绘学员掌握新方法后，能达到的理想状态）

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### 层次二：唤醒行为（B=MAP模型设计）

请设计具体的环节或工具，确保学员听完课后会立刻去行动。
1.  如何提升动机 (Motivation)：（请设计1-2个具体方法，如展示对比案例、描绘成功愿景等）
2.  如何提升能力 (Ability)：（请设计一个“极简版”的课后作业，把行动门槛降到最低，让学员无法拒绝）
3.  如何增加提示 (Prompt)：（请设计1-2个具体的提示方案，如打卡模板、社群活动、行为锚点建议等）

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`课程名称`	Course name (e.g. public speaking for complete beginners)	public speaking for complete beginners
`这节课的主题`	Lesson topic (e.g. overcoming stage fright)	overcoming stage fright
`这节课要传递的核心知识点`	Core concepts (e.g. physiological causes of nervousness, breathing relaxation, visual focus techniques)	physiological causes of nervousness, breathing relaxation, visual focus techniques
`这节课最希望唤醒的学员关键行为`	Key learner behavior to prompt (e.g. complete a three-minute audio or video speaking practice)	complete a three-minute audio or video speaking practice

Models / tools: Not specified by the author

Prepare these details: one lesson topic, key concepts, desired learner action.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 2.3 in the design part, one of 17 in the set. Prepare these details: one lesson topic, key concepts, desired learner action. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: four-step lesson plan and Fogg Behavior Model activities. The prompt casts the model as a course experience designer and behavioral psychology expert. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Schedule each activity within a 45-minute lesson."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.