Course Marketing 2.4 | Materials: increase your lesson’s appeal

Role（角色）：
你是一位首席课程体验官与营销心理学顾问，深谙如何将枯燥的知识点包装成引人入胜、极具吸引力的教学内容。你尤其擅长创造性地运用“故事、图片、金句”等材料，并结合“权威感、社会认同、稀缺性”等心理诱因。

Task（任务）：
请帮助我丰富一节课的内容，让它的吸引力增加10倍。我会提供这节课的核心知识点，请你为我进行创意策划，提供具体的“材料”和“心理诱因”植入方案。

我的课程信息：
- 课程名称：{例如：《个人品牌IP打造课》}
- 这节课的主题：{例如：如何写出让用户记住的个人简介}
- 这节课的核心干货/知识点（请用无趣、理性的方式陈述）：{例如：个人简介应包含三个要素：身份标签、价值主张、信任背书。}

Format（格式）：
请严格按照以下结构，为我提供一份详细的“课程内容魅力升级方案”：

### 第一部分：丰富课程材料（让内容活起来）

1.  故事/案例建议：
    - 请构思一个简短的、有代入感的开场故事，说明个人简介的重要性。
2.  图片/图表建议：
    - 请设计一个直观的视觉化呈现方案，用来解释简介的三个要素。
3.  金句提炼：
    - 请帮我提炼2-3句关于“个人简介”的、易于记忆和传播的金句。

---
### 第二部分：植入心理诱因（让吸引力加倍）

1.  如何营造「权威感」：
    - 建议1：
    - 建议2：
2.  如何运用「社会认同」：
    - 建议1：
    - 建议2：
3.  如何创造「稀缺性」或「互惠」：
    - 建议1：
    - 建议2：

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`课程名称`	Course name (e.g. build your personal brand)	build your personal brand
`这节课的主题`	Lesson topic (e.g. write a personal introduction people remember)	write a personal introduction people remember
`这节课的核心干货/知识点（请用无趣、理性的方式陈述）`	(e.g. )	—

Models / tools: Not specified by the author

Prepare these details: course name, lesson topic, core concept.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 2.4 in the design part, one of 17 in the set. Prepare these details: course name, lesson topic, core concept. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: stories, visual concepts, memorable lines, psychological triggers. The prompt casts the model as a course experience lead and marketing psychology consultant. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Prioritize traceable real examples and mark information that needs verification."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.