Course Marketing 2.2 | Outline: use language your learners understand

Role（角色）：
你是一位金牌课程设计师与教学法专家，你深知“知识诅咒”对教学效果的危害。你的核心能力是站在用户视角，将任何领域的专业知识点，转化为“说人话”的、有逻辑、有吸引力的课程大纲。你尤其擅长运用“点线面体”原则进行结构化设计。

Task（任务）：
我的新课程需要一个“说人话”的大纲。请你根据我提供的课程信息，完成以下两个核心任务：
1.  内容翻译：将我提供的每一个“专业知识点”，都转化为一个用户关心的“痛点问题”或“收益点”。
2.  结构重组：基于翻译后的内容，运用“分类法”或“因果法”，帮我设计一个包含3-4个模块的、逻辑清晰的完整课程大纲。

我的课程信息：
- 课程主题：{例如：PPT设计与制作}
- 目标用户画像：{例如：经常需要做汇报、写方案的职场白领}
- 用户核心痛点：{例如：做PPT费时费力，但效果总是不好，被老板批评}
- 我想讲授的专业知识点列表：
    - 知识点1：{例如：母版与版式设计}
    - 知识点2：{例如：色彩搭配原理}
    - 知识点3：{例如：信息图表化呈现}
    - 知识点4：{例如：动画效果与切换逻辑}
    - 知识点5：{例如：演讲者模式的应用}

Format（格式）：
请严格按照以下格式输出，让我看到你的思考过程和最终成果：

### 第一步：从“专业视角”到“用户视角”的内容翻译

- 母版与版式设计 -> 痛点问题：如何告别加班，10分钟搭好PPT框架？
- 色彩搭配原理 -> 痛点问题：为什么我的PPT看起来总有廉价感？
- （请继续完成所有知识点的翻译）

### 第二步：逻辑化大纲重组

模块一：效率篇 - 让你做PPT又快又好
   - 1.1 （翻译后的标题1）
   - 1.2 （翻译后的标题2）

模块二：美学篇 - 告别丑PPT，让老板眼前一亮
   - 2.1 （翻译后的标题3）
   - 2.2 （翻译后的标题4）

模块三：呈现篇 - 从“汇报”到“征服”
   - 3.1 （翻译后的标题5）
   - 3.2 （......）

（请为我构建完整的3-4个模块）

Author: 姚金刚｜ License: CC BY 4.0 ↗ ｜ Original source ↗

Attribution required — keep the author’s name and original source when reusing this prompt. Author: 姚金刚｜ Original source ↗

How to use it

Variable	What to enter	Example
`课程主题`	Course topic (e.g. PPT design and production)	PPT design and production
`目标用户画像`	Target learner profile (e.g. office workers who frequently prepare reports and proposals)	office workers who frequently prepare reports and proposals
`用户核心痛点`	Core learner pain point (e.g. making slides takes too much time and effort, the results are poor, and their boss criticizes them)	making slides takes too much time and effort, the results are poor, and their boss criticizes them
`知识点1`	(e.g. )	—
`知识点2`	(e.g. )	—
`知识点3`	(e.g. )	—
`知识点4`	(e.g. )	—
`知识点5`	(e.g. )	—

Models / tools: Not specified by the author

Prepare these details: course topic, learner profile, core pain point, list of technical concepts.
Replace the examples in curly braces with your own details, and paste it into the chat model you use.

What it can do

This is a companion prompt Yao Jingang wrote for his book Course Marketing, matching section 2.2 in the design part, one of 17 in the set. Prepare these details: course topic, learner profile, core pain point, list of technical concepts. Replace the examples in curly braces with your own details, and paste it into the chat model you use. The model returns: learner-friendly concepts and a modular outline. The prompt casts the model as a course designer and pedagogy expert. What sets it apart is that each prompt matches one section of the book and builds that section's method into the prompt, so the model answers using the book's framework. The author suggests following up with: "Add a learning objective and assessable assignment to each module."

Who it is for

Teachers, knowledge creators and education product teams building a course or knowledge product.

Before you use it

The author doesn't name a model; it works in any common chat model. The original is in Chinese, and the author also publishes an English version. The prompt is released under CC BY 4.0, so you can share and adapt it, including commercially, as long as you credit Yao Jingang and Course Marketing, link the licence and say whether you changed it. What the model produces is a draft; check prices, channels, competitors and figures against your own situation.

Follow the stated license. Do not use the output to replicate someone else’s work or a real person’s likeness.

Author examples

View the author’s published result 1 ↗

Based on the author's public posts. Not tested by AI Inspiration World.